Content
Life cycle

An uninterrupted customer journey requires a unified content life cycle.

An uninterrupted customer journey requires a unified content life cycle. Nothing less than business transformation may be needed to break down silos to connect teams, departments, external partners as well as systems. Content and Language Technologies assist and automate processes. However, your best content factory will be a continuous pursuit, directing global and local strategies, adopting scalable workflows, connecting the global content supply team. We examine some of the challenges and opportunities on the journey to a unified content supply chain.

An uninterrupted customer journey requires a unified content life cycle. Nothing less than business transformation may be needed to break down silos to connect teams, departments, external partners as well as systems. Content and Language Technologies assist and automate processes. However, your best content factory will be a continuous pursuit, directing global and local strategies, adopting scalable workflows, connecting the global content supply team. We examine some of the challenges and opportunities on the journey to a unified content supply chain.

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Unified Content Strategy

How do you share knowledge across the company to reach customers faster around the world?

It takes unified content to bring everyone into the same conversation with your customers and we’re here to help you with one of the most comprehensive and tested solutions available. As your partner, we get departments to speak to each other and share knowledge by connecting everyone from customer to manufacturer to dealer to service providers so that they can be at the same table. We build a real manufacturing system for global content, deploying powerful scalable technologies which integrate planning, marketing, design, engineering, content creation, translation, review, approval, multi-channel publishing, logistics, customer care for some of the world’s leading brands. Thanks to 30 years’ expertise working on the inside of companies, we have proven expertise to manage the change required to unify content. We dedicate a global supply chain sharing knowledge to transform your information into an asset impacting the bottom line.

Let us help you get everyone on the same page.

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Globalization Strategies

How do your products, services and content land in cultures different from your own?

There is a world of opportunity in expanding your markets. More than 80% of the world’s purchasing power lies outside the U.S. according to the U.S. Chamber of Commerce. But it’s a challenge to balance global with local needs to make your content world-ready while relevant to local markets. Your content will be consumed in languages other than yours, with differing linguistics. You need a global village to support you. To tackle local markets, you need to communicate with customers in their own language with a personalized message. At the same time, you need a global strategy to guide local content efforts. You need to think and act globally and locally. For 30 years, we have been supporting our customers with deep cultural and market insight.

Let us speak the language of your customers around the world!

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Global Infrastructure

How do you think and act globally and locally?

You need a world leader in professional language solutions. At STAR – we offer 30 years of experience in language translation, and select industry-domain specialists for your business among our 3,000 native language professionals across 200 languages. It takes dedication and commitment to establish a long-term supply chain to respond to your changing business. Whatever the requirements and however challenging, our teams go that extra mile. Account and project managers, professional translators, quality assurance reviewers, editors, terminologists, language-aware desktop professionals and localization engineers and more — all are tested professionals ready to help. Our creative engineering solutions, featuring CGI & VFX process and product engineering promote how we engage customers. Our printing, logistics and customer care solutions keep us connected and help us streamline our solutions.

Just ask us: We will help you deliver!

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Enterprise Solutions

Are you trying to increase customer satisfaction over time?

Products and services must be available in the location that customers expect. Make sure the right solutions are delivered in a timely fashion to feed customer satisfaction through the process of continuous improvement. At STAR, we have a proven track record of delivering the vital information customers need quickly in any format and language. After unifying content, we know how to manage the end-to-end supply chain from design to delivery, from content creation to CGI animation, from technical or commercial training to customer care support, including printing, logistics and distribution.

Let us help you transform information into an asset driving business success.