What’s your visual content strategy?

The world is changing. What’s your visual content strategy?

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  • 04 Jul 2016
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A picture may be worth a thousand words. But just how do you What if you can imagine a world and then create it virtually? That’s what Alan Guerzoni, CGI/VFX artist at STAR Engineering does every day. Alan shared his recent experience working with Ferrari in Italy.

“Creating the Ferrari Formula 1 Championship car in a virtual racing environment at a circuit such as Monte Carlo demanded meticulous attention to the entire environment. The team at Ferrari needed to visualize the overall design of the car with the livery, so we provided full access and functionality to modify the livery themselves during post production of the video to save time in re-running rendering of the final video. A successful project which meant the team could make sure the overall design and livery of the vehicle was at its highest possible impact even before appearing on the track itself!”

star-engineering.it/category/design/

“Creating the Ferrari Formula 1 Championship car in a virtual environment demanded meticulous attention“